CONTEXT
This old inner-city public health center was the sponsor of the USFHP in the Eastern Massachusetts area.
STRATEGY
Prior to launching the new plan, Brighton Marine wanted to rejuvenate its image to appeal to families and new patients.
EXECUTION
We designed a new logo, selected an artist whose images became synonymous with the clinic, created posters and an overview brochure that were distributed to coincide with the renovation of one site and the opening of another.