Create a name and brand identity that would position the next generation of medical group practices as a primary source of wellness and serenity.
Launch an Internet technology company in four months, building a brand that positions the company as the HR Self Service leader without limiting its possibilities for future growth.
Exploit the hometown advantage to position a locally owned, late-entrant HMO against formidable national competitors.
Develop a name, corporate identity, and corporate capabilities brochure for a physician practice management company.
Introduce a new HMO from Massachusetts Blue Cross to multiple audiences, with materials that impart a lighter, more human spin on the corporate image.
(Total Insurance Products & Services)
Introduce TIPS from GMAC Insurance to GM dealers, suppliers, and their employees through a new website and collateral featuring classic auto design elements.
of Massachusetts
Redefine the company’s image among key constituents - corporate customers, government, and industry regulators.
Revitalize the hospital's image in the Baton Rouge health care marketplace, building on its strengths in nursing and commitment to superior personal care.
Reposition an aging inner-city public health center as a family-friendly health care provider.
Create a fresh brand image for this Portland, Maine health center, along with a brochure to help the medical director recruit physicians.
Design a year-3 campaign that adds depth to the brand by incorporating successful experiences from its first 2 years.
Unite seven different military health providers across the country under a single umbrella brand focused on caring for the uniformed services family.
Note: With the exception of the Blue Cross Blue Shield logo, P. S. Buckley Communications designed all the logos in this portfolio.