CONTEXT
Workscape’s story is unusual: Unknown entity enters industry at the top. Through acquisitions, this new Internet solutions company immediately became the leader in HR Self Service for Fortune 500 America.
STRATEGY
Build a brand image that positions Workscape as a hot Internet technology leader with deep experience in the Human Resources/benefits space, without confining it there.
EXECUTION
Corporate identity materials are deliberately bold and designed to look great on the Web: the W contains a portal and casts a shadow in its domain, the electric green stands out in a sea of corporate blue. Concurrently with the brand development work, we designed and launched the corporate website—www.workscape.com—and produced the corporate vision brochure using compelling "Imagine" statements and computer-manipulated images.
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